Development history of century old motorcycle brand Benelli after being acquired

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In the 21st century, Chinese enterprises rely on their strong asset strength to "buy" overseas and set off an upsurge of overseas acquisitions. Some of the acquired brands came to China and gained new life in the Chinese market through complementary advantages and localized operation. Among them, the more representative ones are Benelli and FILA. Today, I want to talk to you about Benelli, a century old motorcycle brand born in Italy in 1911 and acquired by Qianjiang in 2005. 1、 The development history of Benelli. The earliest locomotive brand Benelli Benelli was founded by Ms. Teresa Benelli in 1911 and was born in Pesaro, Italy. At first, it was just a car and motorcycle repair shop. Ten years later, in 1921, it launched its first motorcycle, thus starting the journey of motorcycle manufacturing. In the following hundred years, Benelli…