How did motorcycles be reborn in the era of electric?

This kind of natural obsession with machinery is largely derived from a concept, that is, machinery is an extension of human power. In particular, the motorcycle has less layer of shell than the car, and more intuitive extending this explosion of power and speed, more similar to riding or driving any kind of animals, instead of staying in the same way like driving, you can move a move that can be moved. In the house. This makes people have a more primitive sense of freedom and conquest.

 

 

Be more self, to be more motorcycles

The future motorcycles should neither supplement the car nor the amplified version of electric bicycles. The motorcycle itself is linked to the rebellion culture such as rock and highway films in cultural communication for a long time. Even the word “knight” is modern. In order to pay attention to self -expression, the pursuit of speed and the impulse to hormones are the best soil where motorcycles exist.

The more personalized the value of motorcycles, the more prominent the value of the motorcycle. This is why motorcycles are the best platform for changing, painting enthusiasts, and new technical concepts. The answer that motorcycles answered to travel are more pure and closer to people’s intuitive desire for travel: compared to cars, the purchase cost of motorcycles is more Low, relatively simpler structure, brings more reliable mechanical systems. Even if it fails, most users can easily obtain spare parts and maintenance. Even for the motorcycle market dominated by male consumers, this kind of maintenance and this kind of maintenance and Modification is exactly a pleasure.

Whether it is a heavy motorcycle, light motorcycle, or even a second -hand motorcycle market, consumers consume the time and cost of money far lower than the car.

 

 

More importantly, the way of motorcycle travel is often “point -to -point”. Places where humans can reach, motorcycles can generally reach easily. Compared with the car “standing” by car, they still need to find a parking lot and complete it by walking. The last mile; or when facing the off -road section, you must also consider the passability of the car. Compared with such “big expenses”, motorcycles can obviously accompany the driver closer to the ideal end point. Therefore The charm of travel methods lies in its satisfaction with personality goals.

This personalized pursuit surpasses the form of power. Even if the future power -driven and intelligent network connectivity will be the mainstream form, the motorcycle still reserves more room for play from the product definition level.

In general, long -distance running and the continuous output of high horsepower not only adapt to the commute driver of urban life, but also can carry supplies for a midway or even long -range travel. Reasonable future lifestyle.

In the context of electrifying and intelligent travel futures, the negative impact of motorcycles will gradually be eliminated under technological progress, and unique advantages will be reinterpreted under this system change.

It can even be inferred that in the future, electric motorcycles must be developed in a personalized and heavy direction, and the positioning will be transformed from “first motor vehicle” to “first personalized travel tools”.

From this perspective, electric motorcycles will be a new track in the future of electrification. The core of this track is that who can balance the heavy type and personality, who can get it on this new track. Lien more imagination space.

 

 

What should electric motorcycles look like?

In the past few years, due to the influence of concepts and technology, motorcycles have often tested at the level of electrification, mainly based on concept cars or technical verification.

Under this trend, the domestic brand Dafen’s driving force obviously did not have so many burdens, and also showed more ambitions.

 

 

Not long ago, Dafen’s driving force released its first domestic heavy -duty electric motorcycle, DC100, with a price of 177,700 yuan. At the same time, another global limited -edition pure handmade version of “DC Classic” was launched, with a price of up to 577,700 yuan. In terms of appearance design, all power and components have been greatly simplified due to the fundamental changes of the electricity. The driver’s once -hot engine under the driver was replaced by a whole calm battery, covering the rectifier of the wind resistance design.

The most direct label of Dafen riding DC100 is its “heavy electric” positioning.

In the past few years, due to the influence of concepts and technology, motorcycles have often tested at the level of electrification, mainly based on concept cars or technical verification.

Under this trend, the domestic brand Dafen’s driving force obviously did not have so many burdens, and also showed more ambitions.

Not long ago, Dafen’s driving force released its first domestic heavy -duty electric motorcycle, DC100, with a price of 177,700 yuan. At the same time, another global limited -edition pure handmade version of “DC Classic” was launched, with a price of up to 577,700 yuan. In terms of appearance design, all power and components have been greatly simplified due to the fundamental changes of the electricity. The driver’s once -hot engine under the driver was replaced by a whole calm battery, covering the rectifier of the wind resistance design.

The most direct label of Dafen riding DC100 is its “heavy electric” positioning.

As the global first product of pure motorcycles to reach the “liter” product, this concept of continuing traditional fuel locomotives is 1000cc, which is equivalent to the equivalent of the fuel motorcycle. In general, below this level, driving motorcycles is more like cycling, while the performance of the lift above is a beast. The power output is strong to make the control difficulty and danger level. Therefore, controlling this level of models requires solid driving skills and rich driving experience.

Therefore, in the early days of the research and development of Dafen, a higher goal was determined: creating a future personalized travel terminal, rather than simply producing an electric motorcycle.

This is also the core technology of Dafen riding, that is, the self -developed digital vehicle control system. The entire car has a 2000+ car -level chip. Among them, more than 20 chips are used for distributed calculations, which can achieve the entire vehicle state state. The component level of perception and control capabilities. The most direct impact of this entire car is simplifying the difficulty of driving of heavy locomotives. It can be easily operated with only the accelerator and brakes of the right hand.

For example, the DC100 has obvious advantages in starting and low -speed control scenarios. You only need to rotate the throttle to accurately control the speed. When braking, there is no need to do like traditional fuel motorcycles: “pinch clutch, lower file, pine accelerator, and brakes the front brakes”, but only need to pull the brake horn to intuitively complete the brake operation.

 

 

But it only reduces the complex steps of operation, and it is far from Dafen’s standard of the future motorcycle in the heart. Dafen has further equipped its decision -making system, that is, VCU. Through machine learning, the vehicle can accurately control the traction of the entire vehicle. Fully guarantee the power output and vehicle posture on the wheel, and the driver only needs to control one hand to easily control the peak of the peak torque on this wheel.

In Dafen’s eyes, although the result of the product is a motorcycle, the DC100 is fundamentally different from the traditional product design at the bottom logic. Because it has complete perception, operation, and execution capabilities, Dafen rides more willing to call it. It is a “two -wheeled robot”.

Who is the future motorcycle owner?

Regardless of the future, it is facing the smart highway, the streets and alleys, or the place where you are exploring and enjoying the exploration. Once the new core value paradigm of electric motorcycles is formed, the product can serve more personalized needs in more states.

 

 

For the high -end motorcycle market that Dafen riding, compared to the traditional motorcycle that configures the same performance, the DC100 has a great advantage in the global market. According to the first batch of orders after the listing of Dafen riding, the proportion of domestic orders is in About 40%, Europe and the United States account for 60%of orders. According to the official news of Dafen riding, the domestic factories have settled in Zibo, Shandong. In the third quarter of 2022, the first batch of DC100 was opened.

The goal of Dafen’s first model DC100 is very straightforward: High -end players in the middle and large rows of motorcycles+upgrade users of electric bicycles.

At present, the global main motorcycle manufacturer’s annual production and sales volume is about 28.447 million units. Judging from the first batch of user analysis of Dafen riding, only 20%come from the addition of traditional motorcycle owners, and 80%are novice users. In this part of the crowd, even 90%have no motorcycle driver’s license before. The lower riding threshold will break the ceiling of the original stock market.

If we go to the account at the beginning of the article, we will find that when the cost of purchasing and holding still has an advantage, Dafen has achieved a stronger performance of the electric support. As the benchmark, more product families are expanded from the main targeting Central and Datong motorcycle markets, and it is directed to more consumers.

This once again confirms the key to the future development of electric motorcycles, and even the future development of the motorcycle market, lies in the further satisfaction of consumers’ personalization. There are many professional motorcycles and players.

In order to meet the delivery needs of overseas orders, the Dafen Rider will start the construction of US factories from next year, simultaneously open the first experience center in California, USA, and will create a storage and logistics center in the Netherlands to cover the European and American markets more effectively.

This is also the understanding of Dafen riding in the future of the motorcycle market. It is a prototype of the future electric travel unit: solving dynamics and control through digital technology, but different from the development direction of “second space” like cars. Motorcycles pay more attention to driving pleasure, so digital technology serving people will be more intuitive, so that more people can easily enjoy the motivation and convenient fun of motorcycles in a personalized way. In this context, Dafen riding is just in the intersection of the demand for the new consumer market and the innovation of travel models. Consumers in the future market will definitely tend to be new. Compared with the past “follow -up optimization” “The style of the style of” leading the style “is a good thing. Therefore, it is not surprising that Dafen has completed hundreds of millions of yuan in Series A.

The concept of robots can recognize the current consumers is the biggest problem faced by Dafen, but it is certain that the answer of Dafen riding has been at least to the farthest imagination. One step.